E16 - Make your Marque: Holistic Branding Strategies for Senior Living Communities
With technology and digital media now embraced by all generations, brand identity has never been more important to senior living communities. From a community’s digital presence to its physical environments, strategic branding is essential to attracting new residents and standing out from the competition. This session will provide an overview of branding trends and statistics, cover the importance of developing a strong and consistent brand identity, and present design strategies and concepts for effectively incorporating branding into interior environments. Case study examples will be reviewed to demonstrate effective applications of holistic branding strategies.