E31- An Image Transformation: Using Design and Strategy to Strengthen Your Brand in the Community
When a community refers to your campus as a “nursing home,” how do you change perceptions and forge a successful path forward? This was the challenge Oshkosh, Wis.-based Evergreen faced. Under the leadership of President/CEO Ken Arneson, community engagement became a priority. Developing partnerships, creating programming, and investing in the facilities to support those programs can enhance resident life while creating a deeper connection to the surrounding areas you serve. Learn how Evergreen changed perceptions and fostered a deeper sense of community to become “the” senior living option and a welcoming hub of activity for the city.