CHOOSE SITE

4/09/2019 2:30 PM - 3:30 PM

Room: 150 G

Educational Session | Design Innovation

Speakers

Russ McLaughlin

Senior Associate

SAGE

Ken Arneson

Director of Marketing

EVERGREEN

Description

E31- An Image Transformation: Using Design and Strategy to Strengthen Your Brand in the Community

When a community refers to your campus as a “nursing home,” how do you change perceptions and forge a successful path forward? This was the challenge Oshkosh, Wis.-based Evergreen faced. Under the leadership of President/CEO Ken Arneson, community engagement became a priority. Developing partnerships, creating programming, and investing in the facilities to support those programs can enhance resident life while creating a deeper connection to the surrounding areas you serve. Learn how Evergreen changed perceptions and fostered a deeper sense of community to become “the” senior living option and a welcoming hub of activity for the city.
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