E48 - Rethink, Repurpose, and Reposition: The Tale of Two Communities
Repositioning a 30-year-old campus: Is this an effort in reinvention or just “lipstick on a pig”? Join these presenters as they share their master planning journey of two campuses in the Midwest. Learn about the process, the tools, the deliverables, and the business case model that enabled Christian Horizons to make solid, financial decisions that will truly impact the resident experience at its retirement communities. The multidisciplinary approach with which Christian Horizons embarked was a key factor in this successful process. This discussion will be the first in a series of two case studies that explore the process and the outcomes of master planning for the future.