EFA has free pre-show marketing tools for you to use through a platform called Feathr. The tools available to you are a custom landing page, a custom web ad, and a custom email template. You can access these tools via your Feathr dashboard. Companies who contracted booth space prior to February 15 were emailed a link to their dashboard on February 21. If you cannot find this email, please request your link here. If you contracted after February 15 and need a dashboard made for you, please submit your request here. Here is some more info about each of these tools:
Landing Page: This is a page that can be branded with your logo, company description, and includes your booth number. When posting on social media, link to this page to give your customers a place to go for more information. View example
Web Ad: A web ad with your booth number has been made for you. Post this 300 x 250 ad on your website or include in the bottom of your emails. Link your landing page to it as well. View example
Email Template: Use this email template to use to invite your customers/prospects to join you at EFA. You can either upload a list via the “import list” button and send emails through Feathr, or you can export the email and send through your own platform. View example
Turnkey Postcard Program Invite your customers and prospects to visit your booth at EFA! Promote your brand/products, invite buyers to schedule meetings, visit your booth, and see new products. There is an option available to mail to pre-registered attendees as well. Printing, postage and mailing included. Learn more at EFAdirectmail.com
Email List Rental Program The EFA attendee list is available to current exhibitors only. Send your HTML file to our list through our email partner, Reach. Ask your account executive for more details.